Scuderia drivers, Ferrari drivers Kimi Räikkönen and Giancarlo Fisichella were greeted last night by a sea of Mubadala Scuderia Ferrari caps, as fans descended on the Mubadala Zone on the Abu Dhabi Corniche to meet their motoring racing heroes. “Mubadala has enjoyed a long partnership with Ferrari and we are delighted to welcome the team here to Abu Dhabi,” said Sara Al Shorouqi, Senior Manager Marketing Communications, Mubadala Development Company. “We’ve had hundreds of fans come down to meet the drivers tonight - it’s clear the Scuderia Ferrari team has great support in Abu Dhabi.”
Ferrari drivers welcomed by Abu Dhabi fans at Mubadala Zone
Scuderia drivers, Ferrari drivers Kimi Räikkönen and Giancarlo Fisichella were greeted last night by a sea of Mubadala Scuderia Ferrari caps, as fans descended on the Mubadala Zone on the Abu Dhabi Corniche to meet their motoring racing heroes. “Mubadala has enjoyed a long partnership with Ferrari and we are delighted to welcome the team here to Abu Dhabi,” said Sara Al Shorouqi, Senior Manager Marketing Communications, Mubadala Development Company. “We’ve had hundreds of fans come down to meet the drivers tonight - it’s clear the Scuderia Ferrari team has great support in Abu Dhabi.”
The drivers autographed caps for the crowd and presented one lucky Scuderia Ferrari fan with the grand prize of Mubadala’s ‘Wear the Cap’ promotion, a trip for two to the 2010 Formula One™ Australian Grand Prix in Melbourne. More than 20, 000 Mubadala Ferrari caps have been won by fans over the past two months as part of the campaign in the lead up to the Abu Dhabi Grand Prix. “The challenge of the new track coupled with the fact that Ferrari has such strong ties to Abu Dhabi makes this one of the most exciting grands prix of the season. Abu Dhabi is a real home away from home for the Ferrari team. From our long-term partners Mubadala to exciting future developments like Ferrari World - the Ferrari presence is very visible here and the support from the whole community is fantastic,” said Scuderia Ferrari driver Kimi Raikkonen.
Over 18, 000 Ferrari fans have visited the Mubadala Zone since 16 October to learn more about the sport of motor racing and tackle the range of interactive Ferrari-themed challenges, including F1 simulators, reaction tests and the Shell Pit Stop Challenge.
The Mubadala Zone is part of the F1 Fanzone™ and the Yasalam programme of activities. The Fanzone includes a host of F1™ themed entertainment and interactive experiences which will be on offer to the general public completely free from the 16 October to 1 November.
In 2005, Mubadala purchased 5% stake in Ferrari. In 2007, Mubadala also extended its partnership with Ferrari to become a sponsor of the Scuderia Ferrari Formula One™ team, taking Mubadala and Abu Dhabi to a global audience.
Notes to Editors
Mubadala Development Company (Mubadala) is a catalyst for the economic diversification of Abu Dhabi. Established and owned by the Government, the company’s strategy is built on the management of long-term, capital-intensive investments that deliver strong financial returns and tangible social benefits for the Emirate.
Mubadala brings together and manages a multi-billion dollar portfolio of local, regional, and international investments. The company partners with leading global organizations to operate businesses across a wide range of industry sectors including aerospace, energy and industry, healthcare, information communications and technology, infrastructure and real estate. By doing so, Mubadala accomplishes its mission to expand the economic base of the Emirate and contribute to the growth and diversification of the Abu Dhabi economy. For more information about Mubadala, its partnerships and activities please visit http://www.mubadala.ae.
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