Nigeria’s most innovative telecoms service provider is pleased to announce, Friday 02 July 2010 that it has attained the four million subscriber base on its network. This feat is coming in less than two years of Etisalat’s operations in Nigeria’s dynamic and highly competitive telecommunications market.

Etisalat formally commenced commercial operations in Nigeria in October 2008 after a grand and innovative entry into the market with the 0809uchoose campaign which gave subscribers the opportunity to choose their own numbers on the Etisalat network. The company currently has coverage in all the 36 states of the federation as well as the Federal Capital Territory, Abuja.

Commenting on the latest feat, Etisalat Chief Executive Officer, Mr. Steven Evans said that the consistent growth recorded in the subscriber base is an evidence of the acceptance enjoyed from customers who are pleased with Etisalat’s world-class product offerings and service delivery which is in tandem with the telecoms company’s practice in all the countries it operates.

According to the CEO, “we are glad to be able to make such a momentous announcement like this after less than two years of commercial operations in Nigeria’s highly competitive environment especially given our position as the fifth entrant into the dynamic Nigerian telecoms market”.

The CEO promised that the company which had recorded many achievements including being adjudged the best telecommunications service provider by the NCC, was poised to continue with the tradition of excellence which it is known for in its different operations in Africa, Middle East and Asia. “Let me use this opportunity to thank our customers for their wholesome acceptance of our services while also promising that we would not relent in our efforts at delivering excellent services in all the nooks and cranny of the country.”

About Etisalat
Etisalat is the largest provider of telecommunications services in Africa, Middle East and Asia serving an ever increasing subscriber base of 100 million people. The innovative GSM provider currently has unique products such as Easy Starter, Easy Cliq, Elite World and Easy Net in the Nigerian market. All offer a wide array of creative and exciting features designed to satisfy all communications needs of its subscribers.