Nigeria’s most innovative telecommunications company, Etisalat, on Friday, 9 July 2010 in Lagos formally introduced a repackaged and recharged all new Easy Starter into the market. The Easy Starter package is the flagship product of the company designed for the larger mass of the innovative company’s customers.

The recharged product includes new features such as ’You & Me’ which allows customers register a preferred Etisalat number as their ’You & Me’ number and enjoy N300 worth of free minutes to the number every week. There is also the Bonus on Incoming Calls feature which offers subscribers one free minute for every 3 minutes of calls received from other networks within a month. Easy Starter also boasts of existing features like the Homezone and Receiver Pays which were an instant hit and successfully endeared the company to the hearts of subscribers when the company launched commercially into the market in October 2008.

Explaining the recharged qualities that have contributed to making the all new easy starter a much better proposition for its subscribers and potential subscribers, Etisalat’s Chief Commercial Officer, Wael Ammar said that in addition to existing unique features like Homezone, Receiver Pays, Missed Calles Notification and Recharge others, the all new Easy Starter has new and exclusive features like “You & Me” and Bonus on Incoming Calls (BOIC).

According to the CCO, “The all new Easy Starter comes with ‘You & Me’, a new service that allows customers to register a preferred Etisalat number as their special ‘You & Me’ number and then enjoy N300 worth of free minutes to the number every week. All a subscriber needs to do is to recharge at least N200 in a week and get the 10 free ‘You & Me’ minutes. Though the service is available by default, subscribers need to register their ‘special’ number by simply dialing *233*1*08xxxxxxxxx# (the preferred number) to register for free. Bonus on Incoming Calls, though an existing feature on easy cliq, offers customers one free minute for every 3 minutes of calls they receive from other networks. The 3 incoming minutes can be accumulated over a period of time within the same month and the 1 minute bonus can be used to call any other network” Wael explained.

While highlighting the rationale behind the recharged product, the CCO said that the company constantly seeks new ways to ensure customer satisfaction hence its decision to review the product and load it with even more unique offerings all for the benefit of its teeming customers. “We constantly review our products with a commitment to always raise the bar in our customers’ satisfaction. We are confident that the all new Easy Starter will surpass the expectation of our customers”, Ammar explained.

Etisalat currently has other products and services in the Nigerian telecommunications marketplace. Some of these include Easy Cliq; designed for the youth market segment; Elite World; designed for its post-paid customers; EasyNet data service, and Blackberry Enterprise and Internet Service. In appreciation of its customers, the company has run a series of reward and loyalty activities on its network. The biggest of these was the 9jillions promo which rewarded one lucky subscriber on its network with the largest prize money in the history of promotions in Nigeria and indeed Africa.

About Etisalat

Etisalat is the largest provider of telecommunications services in Africa, Middle East and Asia serving an ever increasing subscriber base of 100 million people. The innovative GSM provider currently has unique products such as Easy Starter, Easy Cliq, Elite World and Easy Net in the Nigerian market. All offer a wide array of creative and exciting features designed to satisfy all communications needs of its subscribers.