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du wins ‘Telecommunications Deployment of the Year’ at ICT Achievement Awards 2010

Proving yet again its position as a leading telco in the region, du was honoured at CNME’s prestigious ICT Achievement Awards 2010 under the ‘Telecommunications deployment of the year’ category. The award, which was received by Faisal Aziz, from Technology Security Risk Management Department in du, on behalf of the company is an acknowledgement of du’s cutting-edge ‘End-to-End Security Strategy’ programme.

27 December 2010

The award acknowledges du’s ground-breaking ‘End-to-End Security Strategy’ programme

Proving yet again its position as a leading telco in the region, du was honoured at CNME’s prestigious ICT Achievement Awards 2010 under the ‘Telecommunications deployment of the year’ category. The award, which was received by Faisal Aziz, from Technology Security Risk Management Department in du, on behalf of the company is an acknowledgement of du’s cutting-edge ‘End-to-End Security Strategy’ programme.

“Winning this prestigious award is a great achievement for du and serves to prove our positioning as a top telecom service provider in the region. Our future is continuing to be brighter, not only by strengthening our own infrastructure but also by providing our unique and innovative End-to-End Security Strategy to external clients. I am proud to say that in the three short years since we set up this ground-breaking programme, we have come to not only defend ourselves from security threats, risks and attacks, but also to offer protection to the entire region, which represents a significant milestone for the company,” commented Walid Kamal, Senior Vice President - Technology Security and Risk Management, du.

The awards are organised by CNME to recognise and honour the IT accomplishments of outstanding organisations and businesses across 20 different categories. The award event gathered more than 500 participants from various organisations and businesses. The ‘Telecommunications deployment of the year’ award recognises projects that involve deployment across software and hardware over the last 18 months, which have improved productivity and efficiency of operations in the telecommunications sector.

In 2007, Walid Kamal, du’s Senior vice president of technology, security and risk management and an UAE National took up the challenge of starting a security initiative – ‘End to End Security’ - that would eventually amount to the largest security operating centre in the Middle East, capable of monitoring and managing technology devices not only for du but with other large enterprise clients in mind. Today, the security programme is unique in the region for bringing together whole security programmes under one banner.

Notes to editors

About The Chartered Institute of Purchasing & Supply

The Chartered Institute of Purchasing & Supply (CIPS) is the leading international body representing purchasing and supply management professionals. It is the worldwide centre of excellence on purchasing and supply management issues and offers business solutions. CIPS has 65,000 members in 150 different countries, including senior business people, high-ranking civil servants and leading academics. The activities of purchasing and supply chain professionals can have a major impact on the profitability and efficiency of all types of organisation. http://www.cips.org

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers. Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.ae

du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills. du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du selected as a UAE Superbrand at the Superbrands awards gala 2010.
  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008.
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007.
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email:

Press contacts:

Rebecca Fox, Regional Manager

+971 506283649

Trudy Salandiak, Public Relations, CIPS

01780 761575
07917 64856