The new offering comes as du celebrates the first anniversary of its Video on Demand service
Beginning 25 December, du’s Video on Demand service will have a new addition - “StreetDance 3D”, the U.K.’s top grossing dance movie – a 3D first for the Middle East. This new offering – which falls on the first anniversary of the launch of du’s innovative VoD service in December 2009 – is a result of a deal du has completed with the UK’s multi-screen content aggregator On Demand Group, a subsidiary of SeaChange International (Nasdaq: SEAC).
“3D movie is a great new addition to our bouquet of offerings and depending on positive customer feedback we will introduce more such exciting titles. We are the first to introduce this to our customers and we hope they will enjoy this new technology, which enables them to watch movies in this advanced new format,” said Farid Faraidooni, Chief Commercial Officer, du.
“Clearly the global video industry is excited about the potential for 3D and our many content clients are among them,” said Tony Kelly, CEO of On Demand Group. “In this very short period since du’s Video on Demand launch – not less than a year – our work with this customer clearly demonstrates the drive to service innovation and thorough attention On Demand Group brings to Video on Demand and pay-television operators. This 3D first sets du apart from the competitors yet again.”
du’s Video on Demand service, launched in 2009, has become the fastest-growing and most successful Video on Demand service in the Middle East, and is managed in partnership with the London-based On Demand Group, the leading content aggregator for Video on Demand and three-screen video. In addition to sourcing and processing 3D content, On Demand Group will fully support the movie debut and drive its uptake through a range of on-screen promotions and in-market promotional services.
“StreetDance 3D” follows a street dance crew in Inner City London, forced to work with a group of ballet dancers in return for the use of rehearsal space. The two groups bond while they train together for the U.K. Championships. Starring Charlotte Rampling and Nichola Burley, the movie features exclusive performances from Diversity, Flawless and George Sampson. Directed by Max Giwa and Dania Pasquini, the film was released in RealD 3D, XpanD 3D, and Dolby 3D.
Video on Demand allows customers to browse through a catalogue of movies including Arabic cinema, Hollywood smash-hit blockbusters, Bollywood movies and some of the most beloved classic movies ever to grace the silver screen, simply through the du TV remote control, under the categories - ‘New additions’, ‘Top Titles’, ‘Special Offers’ and ‘All Time Classics’, subscribers will easily be able to find exactly which movie they are looking for, and even watch a trailer of that movie before purchasing it for viewing at their leisure. New movie titles will be added to the catalogue each month, with thousands of titles to be made available to du VoD subscribers.
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du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
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Trudy Salandiak, Public Relations, CIPS