Details of innovative new IVR-based technical helpline for network-based queries can be found at du-noc.ae

Always keen to lend a hand to businesses in the UAE, du is facilitating the telecom infrastructure design and installation process for consultants, contractors and developers by providing a technical call centre where people can reach a dedicated technical team on a toll-free number. The innovative interactive voice response (IVR) based service, 800dunoc (38662), will provide updates on du telecom infrastructure design standards & guidelines and general information about the No objection Certificate (NOC) process and procedures as well as answering telecom infrastructure-based queries.

“The main aim of this innovative toll free number is to facilitate and speed up the design and installation process for those in the telecom infrastructure construction industry, as well as providing a variety of useful advice and information. du is committed to helping consultants, contractors and developers in the UAE grow and prosper, and we have therefore created this toll-free number where customers can contact a dedicated du technical team, entirely free of charge, to get the information they need pertaining to du telecom infrastructure standards,” commented Tariq Al Bahri, Vice President – Fixed Access Network, du.

The 800 dunoc toll free number allows new customers to follow up on their NOC submissions and provides answers to both fixed and mobile network-based queries, including assistance in their special design enquiries. The new 800 dunoc toll free number is highly beneficial to new and existing customers as they can process and follow their telecom infrastructure NOC submissions, as well as obtain telecom infrastructure-based information with increased ease and convenience - entirely free of charge – during working days from Sunday to Thursday (8:00 to 13:00).

du’s Building Infrastructure Standards document contains guidelines for the design, installation and commissioning of building infrastructure for supporting telecommunications services in the UAE. The document is to help building developers deliver high quality, future proof facilities that comply with du’s Fibre technology (FTTX) network standards. To ensure this compliance du requires building developers to go through a ‘No Objection Certificate’ (NOC) process, to submit for site inspections and to provide material samples for testing. The guidelines in this document are based on international standards and du’s extensive experience in offering telecommunications services. For information about du’s new 800DUNOC, visit du-noc.ae or contact us at noc.request@du.ae for details about the NOC process.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 275
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: gregory.henderson@dubai.mslpr.com