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du invests AED 400 Million and selects Nokia Siemens Networks to upgrade its network

The UAE’s integrated telecom service provider, du, has selected Nokia Siemens Networks to comprehensively upgrade its mobile network operations in the UAE, investing AED 400 million. The project is expected to enhance du network performance and operations. Nokia Siemens Networks will expand du’s 2G network and introduce its 3G HSPA+ network with speeds of up to 42Mb as part of du’s existing 3G HSPA+ network.

24 October 2010

The UAE’s integrated telecom service provider, du, has selected Nokia Siemens Networks to comprehensively upgrade its mobile network operations in the UAE, investing AED 400 million. The project is expected to enhance du network performance and operations. Nokia Siemens Networks will expand du’s 2G network and introduce its 3G HSPA+ network with speeds of up to 42Mb as part of du’s existing 3G HSPA+ network.

“This comes in line with du’s ongoing strategy for mobile network development” said Hatem Bamatraf, senior vice president of network development at du. “Nokia Siemens Networks will help us upgrade and modernize our network to improve coverage, and enhance our customers’ communication experience on the move in services such as internet browsing, email, mobile TV, voice and video mail among other value added services,” Bamatraf concluded.

“Our network offerings for du will not only provide a better service quality, but also a wider range of applications for its subscribers,” said Kalle Autto, head of du customer team at Nokia Siemens Networks. “Our strong product portfolio and expertise will help du to significantly improve its operational efficiency and lower energy consumption, while enabling faster and more efficient service introduction.”

Under the scope of the deal, Nokia Siemens Networks will provide a comprehensive portfolio of telecommunication equipment and services across radio, core, transmission, value added services and operational support systems. This upgrade comes on the back of the successful completion of financing facilities for NSN equipment announced earlier this month.

Nokia Siemens Networks’ market-leading Flexi Base Station hardware and software will double du’s voice capacity and improve its GSM/EDGE data rates. Moreover, it will enable du to offer HSPA+ data rates of up to 42Mbps in selected locations. Nokia Siemens Networks software reduces the signaling load in the network and extends the battery life of end users’ handsets by up to 50%. Nokia Siemens Networks will also deploy an all-IP FlexiPacket Microwave Backhaul solution in order to reduce du’s operating costs and additionally integrate the operator’s VAS platform.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du selected as a UAE Superbrand at the Superbrands awards gala 2010.
  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008.
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007.
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email:

Or

Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6487
Fax: +971 4 367 2615
Email:

About Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications services. With its focus on innovation and sustainability, the company provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services. It is one of the largest telecommunications hardware, software and professional services companies in the world. Operating in 150 countries, its headquarters are in Espoo, Finland. http://www.nokiasiemensnetworks.com

Talk about Nokia Siemens Networks’ news at http://blogs.nokiasiemensnetworks.com and find out if your country is exploiting the full potential of connectivity at http://connectivityscorecard.org

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