Travel the world and enjoy an attractive and flat data roaming rate of just AED 1 per 50KB anytime, anywhere

Recognising the internet’s increasing involvement in everyone’s daily lives, and in a bid to enhance its international roaming offer, du today announced a flat data pricing rate for its subscribers, who are able to use mobile internet while travelling anywhere in the world. The transparent and attractive ‘One World One Rate’ for mobile internet while roaming - a first-of-its-kind offer in the GCC region - will enable customers to enjoy more value, simplicity and convenience than ever before.

“du is committed to providing top-quality, affordable and, most of all – uncomplicated – roaming services in order to cater to the needs of its international customers. Following on from our highly competitive One World One Rate, which already provides appealing and simple rates for voice and SMS usage abroad, this additional offer for mobile internet while roaming provides our customers with peace of mind, rather than having to worry about hidden international operator costs,” commented Farid Faraidooni, Chief Commercial Officer, du.

Thanks to the new offer, all du Elite Plan and Premier Plan customers with roaming service get the benefit of an attractive and unified rate for mobile internet usage – with no need to opt in for the service – paying just AED 1 per 50KB while travelling around the world.

du Elite Plan customers who do not have the roaming service activated on their line need to visit a du shop to activate the service.

du’s simplified data roaming rate is in line with the recent launch of its ‘One World, One Rate’, which provides the benefit of being charged a flat rate of just AED 1.25 per minute for incoming calls while roaming.

The One World One Rate for mobile internet while roaming is applicable for all mobile internet usage generated using smartphones or data dongles such as checking emails, uploading pictures on blogs, status updates on Facebook or searching for information via Google while roaming abroad, and is available with any foreign network which supports mobile internet services, apart from in-flight and satellite operators.

“We have roaming agreements with over 430 operators in over 140 countries including data roaming agreements with over 300 operators in over 100 countries. As a result of these strategic collaborations with telecom operators across the globe, we are able to offer our customers the benefit of using data services while roaming anywhere in the world,” concluded Faraidooni.

At a glance:

GCC* Other Arab countries** Rest of the World Mobile Internet Usage AED 1 per 50 KB Incoming calls1 AED 1.25 / min Outgoing calls to any number in the visited country AED 1.25 /min AED 2 / min AED 5 / min Outgoing calls back to the UAE AED 3 / min AED 6 / min AED 9 / min SMS AED 1 / SMS AED 2 / SMS AED 2 / SMS 1 Additional incoming call charges (in addition to AED 1.25) may apply while roaming on some foreign networks. *GCC: (Oman, Bahrain, Saudi Arabia, Qatar and Kuwait) **Other Arab countries: (Algeria, Comoros, Djibouti, Egypt, Iraq, Jordan, Lebanon, Libya, Mauritania, Morocco, Palestine, Somalia, Sudan, Syrian Arab Republic, Tunisia and Yemen)

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: mayssam.hamadeh@dubai.mslpr.com