Press Releases

du enhances global connectivity for businesses with latest Global IP VPN services

Enables business customers connect globally with a highly resilient and feature-rich global network

Enables business customers connect globally with a highly resilient and feature-rich global network

Further enhancing its comprehensive enterprise suite of services, du today announced the launch of its fully managed and converged Global IP VPN services - a new product that offers global connectivity solutions for businesses in the UAE. Global IP VPN service will seamlessly connect du customers’ offices internationally via a fully resilient and secure global Multi-Protocol Label Switching (MPLS) network. du’s business customers can now replace multiple point-to-point legacy technology-based connectivity with a single, cost-effective multi site global service - which is flexible to deliver a full array of unified communications including mission critical applications like ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management).

“We recognise that communicating and collaborating on a global scale has never been more important. du is committed to helping businesses in the UAE make the most of today’s opportunities, and our latest Global IP VPN offering provides an agile IT infrastructure that delivers a cost effective and highly reliable global connectivity. The idea is that while we manage our customers’ international network end-to-end, they can focus on growing their businesses,” according to Farid Faraidooni, Chief Commercial Officer, du.

du’s Global IP VPN services benefit multinational companies and local conglomerates who want to connect their offices across the globe and extend their local area networks (LANs), across fully accessible IP VPN wide area networks (WANs), as well as companies that prefer du to manage their mission-critical global network and to support their global business processes. In addition, this service helps companies integrate their corporate unified communications and mission critical applications in an easy, scalable, economical and flexible way.

du Global IP VPN services provide access to key international business locations in major countries and cities across the world. The service is backed by business-grade service level agreements with 24/7 priority customer care, monitoring and technical support.

The service is more cost effective compared to traditional WAN technologies such as ATM and Frame Relay, and helps eliminate multiple provider contracts and the need for multiple network redundancies. This also allows du customers’ internal IT specialists to focus on what’s most critical to their business. du’s wide range of bandwidth options starting from 128 kbps to 100 Mbps make it easier and faster for businesses to upgrade as they grow.

Global IP VPN service offers seamless integration of application centric networks under one IP network infrastructure, with the ability to customise VPN services for each customer, thereby increasing differentiation and adding value through bundled services. The service can be offered in different scenarios such as full-mesh, partial mesh and hub-and-spoke topologies. Through a single point of contact, du can help businesses meet their complex global communications needs and du’s dedicated service management teams are committed to promote effective and efficient issue resolution for all its customers to ensure continued improvement and customer satisfaction.

“We have an excellent business customer base of small-medium enterprises, large corporations and government organisations in the UAE who already benefit from a variety of our enterprise solutions. Leading through quality and service, we pride ourselves on providing a reliable global network infrastructure along with our international carrier partners, with built-in redundancy and self healing capability on the core network,” concluded Faraidooni.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Mobile: +971 55 9367045

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615