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du celebrates the graduation of 150 Emaratis from development training held at Higher Colleges of technology

Ceremony follows the successful partnership between du and Higher Colleges of Technology earlier this year

Ceremony follows the successful partnership between du and Higher Colleges of Technology earlier this year

In support of its commitment to the development of UAE Nationals, du today hosted a graduation ceremony at Higher Colleges of Technology – Dubai Men’s College (HCT), for the first batch of company 150 Emarati employees who completed a development programme under the umbrella of Emiratisation programme - (Masar). The ceremony was attended by Osman Sultan - CEO of du, Dr. Tayeb Kamali, Vice Chancellor, HCT and Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du, along with other senior members of du executive management.

Graduates completed either of the two career paths - Bedaya and Tamayaz offering varying training programmes based on different skill sets, introduced by du in 2010 as part of its continuous efforts to develop its Emiratisation programme -Masar.

“We extend our heartiest congratulations to Masar graduates, and sincerely thank the Higher Colleges of Technology for giving our employees the unique opportunity to benefit from their academic expertise on the training programme. As part of our Emiratisation strategy, we focus on giving careers to local talent and ensure that we equip them with all the necessary tools to build their skills and help them develop in their career when they join us, through the Masar programme,” commented Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du.

“Training is the cornerstone to achieving these goals as it supports and nurtures employees’ abilities, which enables them to do the best job possible. In 2011 we hope to announce more developments in our Emiratisation programme, including the launch of other training courses in cooperation with HCT,” he added.

Dr Tayeb Kamali, Vice Chancellor, HCT said: “The cooperation between academic organisations and the private sector plays a key role in developing all sectors across the UAE, and we are therefore proud of our fruitful partnership with du. HCT is pleased to be able to provide its expertise to offer the best possible training courses to du employees and equip them with skills across many different sectors,”

The ceremony took place at Higher Colleges of Technology – Dubai Men’s College (HCT) on 30 December 2010 in felicitation of the du employees who completed successfully a group of specially designed courses for du’s Masar programme at the Higher Colleges of Technology premises. Osman Sultan - CEO of du, Dr Tayeb Kamali, Vice Chancellor, HCT and Fahad Al Hassawi, Chief Human Resources and Shared Services Officer, du handed-over the certificates to the graduates.

The event follows the successful partnership agreement du signed with the Higher Colleges of Technology earlier this year, as part of a new development in the company’s Masar courses under its Emiratisation programme. As per the agreement, du organised comprehensive training courses for Emirati employees who enrolled on the programme. The training courses covered many aspects of career development for local employees, and was conducted at the HCT premises.

The training programme with HCT covers many areas, including English Language, etiquettes of e-communication, International Computer Driving License (ICDL), communication skills, time management, the principles of report writing, business development, an introduction to the telecommunications sector, business presentation skills, problem-solving and decision-making.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Mobile: +971 55 9367045

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615