Homephone 24/7 is available for any landline in the UAE

Further boosting value and flexibility for its fixed-line customers, du recently enhanced its highly competitive fixed telephony service with its latest Homephone 24/7 offering. The offer provides Homephone postpaid customers with an even more economical way to use their existing landline, with international calls to 190 destinations from as little as 1 fils per second at any time of the day or week –all for a monthly fee of just AED 15 beginning 12 August 2010. Furthermore, there are no call set-up charges when subscribed to this unique offer.

“We are delighted to offer UAE landline customers yet more value and freedom with our new Homephone 24/7 service. Now, along with all the existing benefits of our competitive calling rates, the simplicity of one rate for all international destinations and the value offered by Pay by the Second® billing, customers will no longer be held back by peak and off-peak times, with calls to family and friends in 190 destinations at almost half the price, 24 hours a day and seven days a week. With Homephone 24/7, callers can sit back and watch their monthly charges decrease, while their calls to friends and family increase, meaning they can enjoy more value and flexibility than ever before,” said Farid Faraidooni, Chief Commercial Officer, du.

Homephone 24/7 is a limited period offer and is a part of the existing Homephone proposition which is available to any landline in the UAE.

Customers subscribing to Homephone get 50 minutes of international calls included with the subscription; a nominal onetime activation fee of AED 25 is applicable. To subscribe to Homephone and the new Homephone 24/7 offer, simply visit any du Shop or authorised dealer across the UAE.

Existing Homephone customers can activate our new Homephone 24/7 offer by calling 800155 from your landline and choose the option 3 or logon to http://www.du.ae/247.

Customers subscribed to landline service from du can enjoy Homephone 24/7 by simply visiting http://www.du.ae/247 or any du shop offering home services.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

• du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
• du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
• du corporate brand launch campaign awarded a Cristal MENA award in 2008
• du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
• Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
• Silver Award for the best website in the ICT category at the UAE Web Awards 2007
• du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 275
Mobile: +971 55 495 6484
Fax: +971 4 367 2615
Email: gregory.henderson@dubai.mslpr.com