Mubadala

Flip Fit

Flip Fit is a social commerce platform digitizing the offline fashion shopping experience.

Flip Fit is a social commerce platform digitizing the offline fashion shopping experience. At its core, Flip is a vertically focused social network with its users generating original content of outfits, styles, and fashion trends for others to vote on.

As users continue to vote, they collect credits for each vote, while adding items of interest to their virtual closet, until they are ready to order a box. These boxes contain items the user selected to try on, sent in multiple sizes, plus items similar to the styles they have selected.