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Get free credit when you receive calls with du’s ‘Bonus on Incoming’ offer; a first in the region

Customers get 0.1 fils of bonus credit for every second of every call they receive (6 fils/min)

Customers get 0.1 fils of bonus credit for every second of every call they receive (6 fils/min)

In the spirit of Ramadan, du is sharing free credit with its customers with the unique ‘Bonus on Incoming’ offer, which provides extra value and rewards starting in the Holy Month. In order to keep people connected during this special time, du is awarding its subscribers with 0.1 fils of bonus credit (6 fils/ min) for every second of every call they receive from the UAE.

“Ramadan is a time to connect with near ones, strengthen family ties and a chance to reconnect amid life’s busy schedule. Therefore, in this spirit of unity and togetherness, we have created the ‘Bonus on Incoming’ offer that provides our customers with free credit while receiving calls from any UAE phone,” commented Farid Faraidooni, Chief Commercial Officer, du.

All individual du Pay as you Go® and Elite Plan customers can avail of the offer by simply calling 135 and choosing option 4 to activate the promotion, for a one-time fee of just AED 5. They can then benefit from free credit every time they receive a call from a UAE phone number, which can be used to make any type of phone call, including national and international calls. Pay as You Go customers will receive the free credit immediately at the end of the call, and Elite Plan customers will receive the extra credit on their bill as bonus that can be used for calls in their next bill.

For more information on du’s latest offers, please visit

du also recently announced, international calling rates of just 1.5 fils/sec (90 fils/minute) to 190 top destinations, from Saturday to Thursday between 9pm and 9am and all day Friday. The new offer – available as part of du’s One World Plan – will make calling loved ones around the world more affordable than ever before. Customers can opt in to the One World Plan at no extra cost by dialling 135 from their du mobile line, and then selecting option 6.

du’s Ramadan activities to date:

  • du’s online section, ‘Perfect Time’, helps people plan and organise their activities during the holy month, assisting them in observing their religious duties and reminding them to stay in touch with family and friends, as well as providing special Ramadan-specific offers, services and general information.
  • du has signed an exclusive partnership with the well-loved UAE-National Al Munshed, Ahmed Bukhatir, to provide du mobile customers with a variety of Islamic content. The content, which will be exclusively available to du customers during Ramadan, includes downloads from the talented singer’s upcoming album, ‘Moments with Allah’, as well as a variety of ringtones, wallpapers, Arabic and English Dua’as and Quran recitals.
  • du’s latest Homephone 24/7 offering provides Homephone postpaid customers with an even more economical way to use their existing landline, with international calls to 190 destinations from as little as 1 fils per second at any time of the day or week – a saving of 45 per cent on du’s current Homephone postpaid plan.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Mobile: +971 55 9367045

Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 275
Mobile: +971 55 495 6484
Fax: +971 4 367 2615