Cognit is bringing cognitive computing and evidence-based decision support to the Middle East and North Africa. 


A joint venture between Mubadala and IBM Watson, Cognit will generate business intelligence and enable every decision maker wishing to bring informed thinking, transformation and disruptive innovation to their industry. 

Founded in 2015, Cognit is the business entity that will provide IBM’s computing system, Watson, to organizations in MENA.

Cognitive computing represents a new era in which systems are able to process information like a human, gaining in value and knowledge over time. IBM Watson can understand natural language, analyze large volumes of unstructured data, respond to complex questions with evidence-based answers, and discover new actionable patterns and insights.  

Cognit is creating a broad local ecosystem of partners, entrepreneurs, start-ups and application developers who will apply cognitive computing in new and innovative ways. Professionals in enterprise and consumer services, including healthcare, financial services, retail, aviation and education markets, will be able to harness new possibilities and solve important business and societal challenges. 

The company has the ability to become the cornerstone for economic development in the region and the potential to touch the lives of every citizen in the Middle East and North Africa.

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