Press Releases

Postpaid customers get more privileges and benefits than ever before with du’s new Elite Super Plans

du introduces the Elite Super 250, Elite Super 500 and Elite Super 750 Plans, offering hundreds of national and international minutes, SMS and data.

24 January 2011

du introduces the Elite Super 250, Elite Super 500 and Elite Super 750 Plans, offering hundreds of national and international minutes, SMS and data.

Offering more choice than ever, du has expanded its bouquet of postpaid offerings with the introduction of the new Elite Super Plans. The Elite Super 250, Elite Super 500 and Elite Super 750 Plans provide a wealth of bonuses and benefits to our customers including a substantial number of free national and international minutes and SMS as well as generous data bundles, thereby offering unbeatable value to the UAE’s mobile subscribers.

“We believe that our customers should have the luxury of choosing a mobile plan that works for them, and not the other way around. The new Elite Super 250, 500 and 750 Plans will allow our customers to chose a mobile plan that gives them a world of privileges – from usage privileges, to the best roaming rates, the very best in Smartphone deals, unbelievable data offers and to top it all, lifestyle privileges tailored to suit their needs.,” commented Farid Faraidooni, Chief Commercial Officer, du.

With the new Elite Super 250 plan, for a monthly fee of AED 250, a customer will get 250 international minutes, 250 national minutes, 250 SMS (125 national SMS and 125 international SMS), 250 MB data and will also continue to enjoy upto 100% bonus on international calls .

Likewise with the new Elite Super 500 plan, for a monthly fee of AED 500, a customer will get 500 international minutes, 500 national minutes, 500 SMS (250 national SMS and 250 international SMS), 500 MB data and will also continue to enjoy up to 100% bonus on international calls .

Elite Super 250
Fee / Month AED: 250
Int’l Minutes: 250
Nat’l Minutes: 250
ISMS: 250 (125 Nat, 125 Intl)
Data: 250
50% for monthly spends < AED 500
100% >= AED 500*

Elite Super 500
Fee / Month AED: 500
Int’l Minutes: 500
Nat’l Minutes: 500
ISMS: 500 (250 Nat, 250 Intl)
Data: 500
50% for monthly spends < AED 500
100% >= AED 500*

Elite Super 750
Fee / Month AED: 750
Int’l Minutes: 750
Nat’l Minutes: 750
ISMS: 750 (350 Nat, 350 Intl)
Data: 750
50% for monthly spends < AED 500
100% >= AED 500*

* 100% Bonus applicable on billed usage >=AED 500 spend on international calls

If you are an existing du Elite Plan, Elite Super 100 Plan or Monthly plan value customer, you can migrate to the new Elite Super 250 or Elite Super 500 plan by simply calling 135 and choosing option 7 from your du mobile. However, please visit any of our du Shops should you wish to migrate to Elite Super 750 Plan.

Existing Pay as you Go® customers can migrate to any of the new Elite Super plans by visiting a du Shop That’s not all, all du Elite Super Plans customers will enjoy the Elite Regular benefits such as *dial (start dial) feature, MyFamily, Pay by the second and One world, one rate.

To start benefiting from the new offer, you may visit our nearest du Shop or one of our authorised dealers. Alternatively, you can visit the du e-Shop at to choose any one of the new Elite Super plans.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between ‘more credit’, ‘more time’ and now the ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at du shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

    • du selected as a UAE Superbrand at the Superbrands awards gala 2010.
    • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek.
    • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
    • du corporate brand launch campaign awarded a Cristal MENA award in 2008.
    • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success.
    • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007.
    • Silver Award for the best website in the ICT category at the UAE Web Awards 2007.
    • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications du
Mobile: +971 55 9367045

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615