Press Releases

du Video on Demand customers to be the first to watch 3D movies

The new offering comes as du celebrates the first anniversary of its Video on Demand service

28 December 2010

Beginning 25 December, du’s Video on Demand service will have a new addition - “StreetDance 3D”, the U.K.’s top grossing dance movie – a 3D first for the Middle East. This new offering – which falls on the first anniversary of the launch of du’s innovative VoD service in December 2009 – is a result of a deal du has completed with the UK’s multi-screen content aggregator On Demand Group, a subsidiary of SeaChange International (Nasdaq: SEAC).

“3D movie is a great new addition to our bouquet of offerings and depending on positive customer feedback we will introduce more such exciting titles. We are the first to introduce this to our customers and we hope they will enjoy this new technology, which enables them to watch movies in this advanced new format,” said Farid Faraidooni, Chief Commercial Officer, du.

“Clearly the global video industry is excited about the potential for 3D and our many content clients are among them,” said Tony Kelly, CEO of On Demand Group. “In this very short period since du’s Video on Demand launch – not less than a year – our work with this customer clearly demonstrates the drive to service innovation and thorough attention On Demand Group brings to Video on Demand and pay-television operators. This 3D first sets du apart from the competitors yet again.”

du’s Video on Demand service, launched in 2009, has become the fastest-growing and most successful Video on Demand service in the Middle East, and is managed in partnership with the London-based On Demand Group, the leading content aggregator for Video on Demand and three-screen video. In addition to sourcing and processing 3D content, On Demand Group will fully support the movie debut and drive its uptake through a range of on-screen promotions and in-market promotional services.

Premiering 25th December: StreetDance 3D

“StreetDance 3D” follows a street dance crew in Inner City London, forced to work with a group of ballet dancers in return for the use of rehearsal space. The two groups bond while they train together for the U.K. Championships. Starring Charlotte Rampling and Nichola Burley, the movie features exclusive performances from Diversity, Flawless and George Sampson. Directed by Max Giwa and Dania Pasquini, the film was released in RealD 3D, XpanD 3D, and Dolby 3D.

du’s video on Demand service

Video on Demand allows customers to browse through a catalogue of movies including Arabic cinema, Hollywood smash-hit blockbusters, Bollywood movies and some of the most beloved classic movies ever to grace the silver screen, simply through the du TV remote control, under the categories - ‘New additions’, ‘Top Titles’, ‘Special Offers’ and ‘All Time Classics’, subscribers will easily be able to find exactly which movie they are looking for, and even watch a trailer of that movie before purchasing it for viewing at their leisure. New movie titles will be added to the catalogue each month, with thousands of titles to be made available to du VoD subscribers.

Key features:

  • Availability of favourite movie from a broad selection of Arabic, Hollywood and Bollywood movies, at the click of a button
  • Unlimited viewing in the 48-hour rental period
  • Full control of viewing experience by pausing, rewinding and fast-forwarding action like a DVD
  • One monthly bill for services and subscriptions

About The Chartered Institute of Purchasing & Supply

The Chartered Institute of Purchasing & Supply (CIPS) is the leading international body representing purchasing and supply management professionals. It is the worldwide centre of excellence on purchasing and supply management issues and offers business solutions. CIPS has 65,000 members in 150 different countries, including senior business people, high-ranking civil servants and leading academics. The activities of purchasing and supply chain professionals can have a major impact on the profitability and efficiency of all types of organisation.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Mobile: +971 55 9367045

Press contacts:

Rebecca Fox, Regional Manager

+971 506283649

Trudy Salandiak, Public Relations, CIPS

01780 761575
07917 64856