Press Releases

du supports Dubai Cares’ School Feeding Campaign

Campaign targets 72 million school-age children.

29 August 2010

Campaign targets 72 million school-age children.

du is supporting Dubai Cares during its School Feeding campaign with free-of-charge short codes, a mention of the organization’s campaign on du’s Ramadan page with a link to its website and SMS messages to all du customers advising them of the campaign’s activities.

“Ramadan is a time of charity and peace and there can be no greater cause than to support and improve the well being and education of children. We are honoured and touched to be contributing to the Dubai Cares’ School Feeding campaign, a campaign that exemplifies the true spirit of Ramadan,” Hala Badri, EVP Brand and Communications, du.

For the year 2010, Dubai Cares has focused its attention on the vital link between providing nutritious food at schools and children’s access to primary education in developing countries. The facts are alarming. Worldwide, there are 72 million school age children out of school. During the month of Ramadan and through Eid Al Adha period Dubai Cares’ School Feeding campaign will raise funds to provide children with nutritious food during school days to increase the number of enrollment and retention rates at schools.

To contribute to Dubai Cares Ramadan School Feeding campaign log on or call 04-3189462.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Mobile: +971 55 9367045

Gregory Henderson
Manning, Selvage & Lee
Tel: +971 4 3676 275
Mobile: +971 55 495 6484
Fax: +971 4 367 2615