Press Releases

du offers massive 50% off to its customers roaming in South Africa

Share your excitement with family and friends while watching the games in South Africa

06 September 2010

Share your excitement with family and friends while watching the games in South Africa

Providing yet more benefits to the UAE’s football devotees, du is offering those travelling to watch the games in South Africa with an impressive 50 per cent off on calls to UAE, SMS as well as mobile internet, while roaming in South Africa. These special rates are applicable for all du customers while roaming in any mobile network in South Africa from 11 June to 11 July 2010.

“This is an exciting time for football fans and we are pleased to be able to reward our valued customers with these great discounted calling, SMS and mobile internet rates while roaming in South Africa. This highly competitive offering enables our subscribers to share their moments with the family and friends, adding extra value and enjoyment to their experience of this world-class event,” commented Farid Faraidooni, Chief Commercial Officer, du.

du’s Elite Plan customers can make and receive calls, send and receive SMS and access high-speed mobile internet while roaming in any network in South Africa. du Pay as you Go® and Visitor Mobile Line customers can enjoy receiving calls and sending and receiving SMS while roaming in any networks in South Africa, and can make outgoing voice calls while roaming on the Vodacom network in South Africa.

This mega sports event games will start on 11 June in South Africa, for the first time in the African Continent, drawing 32 of the top football teams from across the world to compete.

At a glance:

Calls to UAE(per minute) Sending SMS(per SMS) Standard Rates (AED) Promotional Discounted Rates (AED)
9.00 2.00 4.50 1.00


About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008
  • du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007

For further information, please contact:

Saugat Chatterjee
Public Relations Manager, Channels Communications
Brand & Communications
Mobile: +971 55 9367045

Mayssam Hamadeh
Manning, Selvage & Lee
Tel: +971 4 3676 324
Mobile: +971 55 495 6484
Fax: +971 4 367 2615